Sarah is sitting on a chair in front of an online shopping interface with icons for a shopping cart and a shopping bag, and a potted plant in the foreground.

Online Stores Built to Sell - Not Just Look Good

A beautifully designed, easy-to-manage online store that makes it simple for customers to browse, buy, and come back - built on a platform you can run yourself, day to day.

E-COMMERCE WEBSITES

Your Store Should Sell While You Sleep

If your current setup feels clunky, checkout drop-off is high, or you're still managing orders manually because your DIY site can't keep up - it's costing you sales. Many small business owners are stuck with an online store that looks fine but doesn't actually convert.

An e-commerce website solves this. It's a store built to guide customers smoothly from browsing to checkout, present your products at their best, and give you the tools to manage stock, orders, and growth without needing a developer on call.

What's Included in Your Build

  • Custom storefront design tailored to your brand - not a generic template

  • Fully responsive across mobile, tablet, and desktop

  • Product catalogue setup, including variants (size, colour, etc.)

  • Secure checkout and payment gateway integration

  • Shipping, tax, and inventory configuration

  • On-page SEO setup so your products are found on Google

  • Guidance and support with product copy and descriptions

  • Analytics setup so you can track sales and store performance

  • Built on Squarespace Commerce - simple for you to manage yourself, with Shopify available where it's the better fit

  • A training session so you're confident managing orders, stock, and updates independently

WHO IS THIS FOR?

Built for Small Product-Based Businesses

Five coral stars in a row.
Five coral stars in a row.
Illustration of a woman sitting at a desk with books and papers, in an office with windows showing city buildings and night sky.

I work with small business owners selling physical or digital products who want a store that feels as considered as what they sell - whether that's a handful of hero products or a growing catalogue. If you're ready to move beyond marketplaces or a DIY builder and want a store that's genuinely yours, this is built with you in mind.

How It Works

PROCESS

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Discovery Call

We talk through your products, your goals, and what your store needs to do for you.

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Design

I put together a storefront look and feel that reflects your brand for your feedback.

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Product Setup & Content

I guide you through providing product details, images, and copy, and help configure your catalogue.

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Build

Your store comes to life, including checkout, shipping, and payment setup, fully tested end-to-end.

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Handover & Training


You're walked through how to manage orders, stock, and updates with confidence.

Here are some projects where I’ve turned insights into design. Browse the work to see what’s possible for your website.

Recent E-commerce Websites

A laptop on a beige soft surface displaying the Vogue website with a woman with curly blonde hair and a necklace, outdoors with greenery in the background.

Thrive Skin & Wellness Clinic

Delivering a website that showcases the various collections and other handcrafted pieces in an elegant, visually captivating way, as well as providing an inviting shopping experience, allowing customers to explore collections and purchase pieces with ease.

BRAND IDENTITY‍ ‍WEBSITE DEVELOPMENT‍ ‍CONTENT CREATION

Person in yellow shirt browsing perfume products on a laptop with an online store.

AMBR London

Delivering a website that presents each collection with elegance and visual impact, while creating a warm, effortless shopping experience - so customers can explore and purchase with ease.

BRAND IDENTITY‍ ‍WEBSITE DEVELOPMENT‍ ‍CONTENT CREATION

Investment

E-commerce builds start at €3,450, depending on catalogue size, payment/shipping complexity, and required features. After launch, ongoing support is available through Insite Club, my monthly website care plan - so your store stays updated, secure, and running smoothly as it grows.

TESTIMONIALS

‘Insites’ From My Clients

“I had a really good experience working with Sarah, Insite Design. She really understood my work and created a clean, professional website that feels true to me. She was easy to communicate with and very responsive to any changes and new ideas I had. I'm really happy with the final result and would definitely recommend her.”

Barbara - Google Review

★★★★★

“I had the best experience working with Sarah on my website. She was professional, creative, and an absolute pleasure to deal with from start to finish ...”


Fiona - Google Review

★★★★★

“I really enjoyed working with Sarah. Very reactive and proactive. What makes her special is that she has the technical capabilities to realise the design she creates, which is often lacking in this field”


Vincent - Google Review

★★★★★

Frequently Asked Questions

Ready for a Store That Works as Hard as You Do?

Let's have a quick, no-obligation chat about what you're selling and what you need.